Yes, I'm interested!

REFERENCE GROUP INVITATION

We are looking for representatives from Swedish industries who are interested in participating in our expert group as part of the Vinnova-funded project: Norm Navigator.

Project Summary

Norm Navigator is a project focusing on digitizing systematic gender equality within the industry. By using AI and systems thinking, we aim to identify and activate levers to promote gender equality and inclusion. By analyzing data and mapping norms within the industry, we strive to create a digital tool and methodology that can strengthen the competitiveness, resilience, and inclusion of Swedish industrial companies.


What does it mean to be part of the reference group?

  • As a selected reference group member, you will receive invitations to react to parts of the digital tool, test its content, and provide further insights from your area of expertise as a representative from Swedish industries.
  • All meetings will take place in a video conference or via email and phone, so you will not need to spend additional time on travel. 
  • You can expect to dedicate approximately 5-10 hours between spring and winter 2024.
  • As a thank you for your help, you and up to 5 others from your company will have the opportunity to participate in competency-enhancing digital workshops within the project. Participation is not mandatory but an opportunity. See dates and themes below.
  • Of course, as an official member of the reference group, you can also promote the project in your channels as a way to strengthen your work and brand with social sustainability, digitization, and gender equality.
For more information about the project and its goals please attend our digital information meeting April 10th at 10-11 a.m. or visit our website: addgender.se/normnavigator

Please contact us if you are intereseted in an information meeting, the suggested workshop or the project results, but can't attend the suggested dates.


We look forward to meeting you and sharing knowledge and experiences to promote gender equality and inclusion within Swedish industry.

The project consortium

  • Sigma Industry West contributes expertise and network in innovative digital solutions to Sweden's entire industry.
  • Boid is a product design studio in Gothenburg. With interdisciplinary expertise, Boid analyzes and develops products for business and academia.
  • Jolint is a startup developing data-driven methods for inclusion.
  • Add Gender is a consulting firm in gender equality and inclusion based in Stockholm that engages a network of norm engineers consisting of over 140 individuals, certified in the "Norm Engineer's Approach."
      Yes, I'm interested!

      Digital Workshops

      Lab 1: AI and Inclusion

      Join Jolint on a digital workshop where we explore the power of AI to build more inclusive workplaces! During this workshop, Jolint's CEO and Certified Norm Engineer, Klaudia Mur, will share insights on how AI can be used as a powerful tool to promote inclusion and equality.

      In the Norm Navigator project, we are developing new digital methods and tools - in an interactive session, you will get a sneak peek and provide us with feedback on how they can help break down barriers.

      As a participant, you will gain a deep insight into how AI can strengthen your work as norm engineers, and your valuable participation contributes to the ongoing development of our tools. No technical expertise or prior knowledge of AI is required!

      Date:       April 18th
      Time:       09:00 - 11:00
      Host:       Jolint


      Lab 2: Norm Creative Design

      In this digital workshop, Certified Norm Engineer Kalle Ekdahl from Boid product design studio will share his take on norm creative design and how the design process benefits from including a norm perspective.

      Additionally, you will have the opportunity to provide feedback on the project's developed tools through an interactive workshop where we will go through and hopefully improve selected parts of the tool.

      Bring your norm glasses and help us see through our design!

      Date:       September 3rd
      Time:       14:00 - 16:00
      Host:       Boid

      Lab 3: The Norm Platform

      In this digital workshop, the CEO and founder of Add Gender, Pernilla Aelxandersson, will guide you  through the method that Norm Navigator builds upon, namely Add Gender's innovation "The Norm Platform."

      The Norm Platform consists of Add Gender's learnings from research and groundbreaking projects, as well as 15 years of their own work in gender equality, digitization, sustainability, and norm criticism, ensuring that multiple perspectives are integrated into the digital solutions.

      We will create a fictional norm platform during the workshop, and you will gain inspiration to bring back to your company while providing us with your valuable input for the digitalization of the norm platform and the creation of methodology and design for Norm Navigator.

      Date:       October 7th
      Time:       14:00 - 16:00
      Host:       Add Gender

      Yes, I'm interested!

      Norm Navigator - Digitalized systematic gender equaliy as a leveragepoint for Swedish industry

      Purpose and goal

      Norm Navigator wants to strengthen the competitiveness and ability to work with inclusion and belonging in our Swedish industry. This by developing a digital tool with methodology, based on AI, the commitment of central actors and the Norm Engineers´ experiences from gender equality work. The project also strives to reshape Swedish companies´ view of gender equity, through a systematic approach. Although many projects focus on gender equality, this project stands out as unique, combining the understanding of system leverages with business models and advanced technology.

      Expected results and effects

      The project will inspire Swedish industry and other central key people and actors about what AI can help us with when it comes to inclusion. As well as, in the 3-year term, change the view of gender equality as a "soft issue" and move the issue to the strategic and business-critical level where it belongs. The practical tool that the project will develop can be used to raise Swedish business´s competence and knowledge about how gender equality work can contribute to more successful companies and sustainability.

      Planned approach and implementation

      The implementation period for the project is set to 12 months and extends between 2023-11-01 and 2024-10-31. The time plan will be laid out on the basis of five work packages. These are carried out to a certain extent parallel, to create a transfer between the results and enable communication, learning and collaboration. The work packages are: Mapping and current situation analysis, Concept development and data analysis, UX and development, Test and verification as well as Project management, spreading the results and making the project results useful and comprehensible.


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